Mike Campau

Mike Campau studied at the University of Michigan, Mike dabbled in scientific illustration, graphic design and photography. After graduating with a B.F.A., he finally found his passion of digital art - combining photography, illustration and cgi. He regards himself as a digital media artist because he believes if he calls himself a photographer or retouch-er, it limits what people think he can do.  Through the years, he's work on high profile brands like; Chevrolet, WWE, Budweiser, Ford, Pepsi, ESPN, and Sony  His talents have also landed him celebrity projects.

  

I think its hard to get meaning off an advertisement, because the idea is not completely original. Campau has to take into consideration what the product is trying to sell and how they want to be packaged. He however, does try to keep the same clean simple feeling. Campau says that although he doesn't have one distinct style he says that he makes the pictures as realistic as they can be. Obviously these situations would never be shot as it and are obviously digitally altered, but still, he says he doesn't want to put anything to out there.

There's this huge stigma with commercial artists, but I really wanted to do another commercial artist, because this is what most of the general public will see. Of course I think the reason that there's a stigma is because the artist intent and voice is kinda lost. I'm sure some of the artist voice is still in there, and I think in Campau's  perspective, it's fun. He likes what he does. Finally it's easier for people to understand and appreciate.